Let's turn that into a plan. I'll draft a Strategy Brief on the right as we go — your goal, who you're for, and the first three moves. Tell me: who buys most often, and what makes them stay?

Great — that's a strong wedge. I've added it to the brief: lead with freshness, convert gifters into regulars. Two of the three first moves are ready below; the full plan unlocks on a paid workspace.